Scaramanga Agency gives design briefing to Art & Design students
Date: 02 March 2023
Local digital marketing agency, Scaramanga, kindly visited Level 2 and 3 Art & Design students to give a briefing on recent campaigns and branding strategies the agency had completed. This was to aid students on their current branding assignment for Canon where they must emphasise how photography can be used creatively on its own or with other forms of art, design, or media.
Company Directors Claire Scaramanga and Simon Leadbetter gave an inspiring introduction on how they started out in the industry, and current trends, with a strong focus on the importance of accessibility in design and how to use colour, typography, and shapes to make it inclusive for all. Simon spoke about the journey of design and showcased the work they did on branding with recent clients.
He said: “It’s all about content hierarchy and how we lead design around the page whilst maintaining visual excitement.”
They talked about the importance of having confidence in your designs and how believing in them is one of the most crucial factors when selling an idea.
Claire commented: “It’s 80% confidence and 20% design and technical expertise when pitching ideas to clients.”
Level 2 Art & Design student Isobel said: “I found this session really useful in helping me understand how best to approach my design task. I particularly liked the way they explained that ‘the brand is your soul’ and the ‘identity is the clothes you wear.’”
Got a flair for Art and Design? Find out more about our courses here.
e-Careers Black Friday Sale
14/11/2023
Intergenerational Care Event 2023
18/10/2023
A Beautiful Day at the Excel for our Hair & Beauty Students
16/10/2023
Health & Social Care Students Brighten Lives at Dementia Café
03/10/2023
Creative Arts student chosen to represent JRC in iconic Croydon Stands Tall arts trail
18/08/2023
Results Day 2023
17/08/2023
JRC Students take on the Ultimate Indoor Karting Experience
18/05/2023
Careers Fair informs and inspires students on future pathways
11/05/2023
Orbital South Colleges celebrate the Coronation
05/05/2023
Competing at Nationwide Maths Challenge
26/04/2023
Address: John Ruskin College, Selsdon Park Road, South Croydon, CR2 8JJ
Phone: 020 8651 1131 / Email: info@johnruskin.ac.uk