Scaramanga Agency gives design briefing to Art & Design students
Date: 02 March 2023
Local digital marketing agency, Scaramanga, kindly visited Level 2 and 3 Art & Design students to give a briefing on recent campaigns and branding strategies the agency had completed. This was to aid students on their current branding assignment for Canon where they must emphasise how photography can be used creatively on its own or with other forms of art, design, or media.
Company Directors Claire Scaramanga and Simon Leadbetter gave an inspiring introduction on how they started out in the industry, and current trends, with a strong focus on the importance of accessibility in design and how to use colour, typography, and shapes to make it inclusive for all. Simon spoke about the journey of design and showcased the work they did on branding with recent clients.
He said: “It’s all about content hierarchy and how we lead design around the page whilst maintaining visual excitement.”
They talked about the importance of having confidence in your designs and how believing in them is one of the most crucial factors when selling an idea.
Claire commented: “It’s 80% confidence and 20% design and technical expertise when pitching ideas to clients.”
Level 2 Art & Design student Isobel said: “I found this session really useful in helping me understand how best to approach my design task. I particularly liked the way they explained that ‘the brand is your soul’ and the ‘identity is the clothes you wear.’”
Got a flair for Art and Design? Find out more about our courses here.
Croydon Yoga Hub at JRC Student Fair
23/11/2021
CV Workshop with Croydon Commitment
15/11/2021
Armistice Day 2021
11/11/2021
Certificates Update
02/11/2021
T Levels at JRC
29/10/2021
JRC Celebrates Black History Month
21/10/2021
JRC Celebrates Colleges Week
20/10/2021
Intergenerational Event
14/10/2021
NEW Full-time courses for 2022-2023
13/09/2021
Full-time Applications for September
08/09/2021
Address: John Ruskin College, Selsdon Park Road, South Croydon, CR2 8JJ
Phone: 020 8651 1131 / Email: info@johnruskin.ac.uk